Marketing Challenges on COVID times

As a marketing expert, it is inevitable for me to analyze the prospects and business opportunities that are presented to us and I would like to share some lights on how to work marketing in the days of COVID mentioning the following marketing mantras to keep in mind in these times:

1.- MARKETING NEVER STOPS

I note that some companies have stopped their marketing efforts on their digital channels since they are unable to operate and sell. However, this is the key moment to work on the image of our company and lay the foundations to reactivate the consumption of our brand, work on customer loyalty, generate greater brand loyalty, and validate our value proposition.
Remembering the aforementioned and aligning or reviewing our marketing objectives are key at this time, not only because we could lose a valuable opportunity to connect with our audience, but also because we would be denying our companies to be part of this moment in history. And let’s remember what the digital transformation did with companies that were not inclined to change
2.- HOW TO MAKE IT?

Remember that our company has a vision, which is directly linked to its purpose and reason to be, is important to connect with that purpose. Connecting with our vision and purpose will help us select the appropriate content to provide on our digital channels, thus linking fundamental points at this time in an evolutionary marketing chain:

Remember that our company has a vision, which is directly linked to its purpose and reason to be, is important to connect with that purpose. Connecting with our vision and purpose will help us select the appropriate content to provide on our digital channels, thus linking fundamental points at this time in an evolutionary marketing chain:
3.- Value-added content
Generating value-added content is also understanding that companies are part of an ecosystem in society.
And whether we want this or not; this makes us responsible in many ways for generating well-being and on this pandemic time we must be aware of this.
Let’s also remember that this was already gaining strength before the pandemic, and was integrated into marketing; for example in the case of sustainable products and the rise of the circular economy in recent years.
By connecting with our purpose we can identify topics of our expertise which we can integrate into 4 internal and external key points that contribute to management: trust, social responsibility, brand awareness, positioning

4.- OPPORTUNITY TO REINVENT US
“During the crisis lies the opportunity”
As a marketing consultant, I invite my colleagues and companies to adapt to changes, to propose marketing strategies and social responsibility.
Take the step to digital transformation, if you have the opportunity and not just take it, manage it correctly, and communicate this properly. If, on the other hand, it is not possible as in the case of events companies or similar, it is important not to leave marketing actions aside. Let’s try to go from 3D to 5D, to communicate valuable-added content to take action and contribute.

The opportunity to reinvent ourselves amid the crisis is here and it is now, but the brightest of the marketing lessons now will be to see how brands and companies become less quantitative and more qualitative, less selfish and more collective, more HUMAN

Leave a Comment

Your email address will not be published. Required fields are marked *